You have a blog. Now you need readers. The important question is: How? Through effective promotion of your blog, of course! But that can be quite a task, eh? With millions of blogs clogging the internet, what will make readers find and read yours? Relax. Promoting a blog is no rocket science. Listed below are five simple, unique, and smart ways to make readers take notice of your blog.
1. Social Media
Ours is a social media driven generation. We tweet, comment, and pin it to express. As such, the social media has emerged as the most effective platform for promoting a blog, website, or business. It is pervasive and omnipresent. Facebook pages and Twitter accounts can be used to redirect to the blog or discuss its content – all geared towards promoting the blog. And you don’t have to limit yourself to these giants of the social networking world either. Market your blog on Pinterest, Instagram, MySpace – the more the better. The best part? It doesn’t cost you a single penny!
2. Content Relevance And Utility
Awareness of current media and social trends and an attempt to include them in your blog content will effectively promote your blog without any additional promotional attempt on your part. The logic is simple: if the content of a blog is consonant with a popular hot topic, the blog will appear more frequently in search engine results. This will ensure greater traffic. Another indirect but dependable way to promote your blog is writing useful content. You may have your opinion on ‘Sleepless Nights’, but why would your reader spend even a few minutes of his or her time reading it? On the contrary, the same reader might certainly be interested in reading about ‘Causes and Remedies of Sleeplessness’ – because it is useful information.
3. Link Sharing
If your blog link is shared by another blogger, visitors click on the link and are redirected to your page. Having a number of blogs share your links will increase the visitors to your page. Other bloggers will voluntarily share your links only if your blog content is relevant and unique, so creating good content is essential. Also, remember to reciprocate by sharing their links on your blog.
4. Commenting On Other Blogs
Commenting on other blog pages will make people aware of your existence. You also get the opportunity of sharing your blog links in blog pages where the blogger has not voluntarily shared your links.
5. Guest Blogging
A guest blogger is somebody who contributes articles to be published on other existing blogs or websites free of charge. Guest blogging is fast emerging as an effective way of promoting one’s own blog. It gives you exposure to a wider audience – your hosts’. If your work strikes a chord with them, chances are they will visit your blog to read more of it. Guest bloggers are either invited by hosts to write for them or can approach a potential host and offer their voluntary services.
These simple tips should help you promote your blog effectively. Remember, quality content and great promotion together make a successful blog. Compromise neither.
If you already have a blog but no visitors, we encourage you to contact us and we will help develop a strategy to market your blog and get more readers for it.